BillBoeckelman.com
  • Home
  • Advanced Search
  • Home Seller University
  • INSTANT Home Value Estimate
  • Home Buyer University
  • About Bill
  • Contact Bill
Login
Call or text: (914) 564-8442

Sign in to your account

Need to reset your phone number?

Don't have an account with us?

Click here to sign up.

Maxims For Pricing A Home
Determining an appropriate list price is “an art”.
Below are industry maxims regarding “the art of pricing a home”

  • While the home owner determines the asking price, the market will ultimately determine a home’s value (the sale price).
  • Price is the most important part of the marketing plan.
  • The list price must position your home IN the market … not just ON the market. In other words, fit the product to the market … not the market to the product.
  • The wrong list price will attract the wrong buyers.
  • Marketing a home is a competition. Select a list price that will cause home buyers to compete with each other to buy your home ... rather than your home competing for the home buyers’ attention.
  • Nothing excites home buyers more than an accurately priced home.
  • A buyer is more likely to make a full price offer on a house that is appropriately priced rather than make a low offer on an overpriced home.
  • Overpricing a house does not change the home’s value. It only changes the likelihood of a successful sale.
  • There is nothing wrong with any house that the right price won’t fix.
  • Your best opportunity to sell a home occurs within the first three weeks on the market. Price the home correctly at the beginning and you will have a successful, problem-free experience.
  • The longer a home stays on the market, the greater the difference will be between the initial asking price and the final sale price.
  • The longer a home stays on the market, the more it reinforces the perception that either 1) the home is overpriced or 2) there is something wrong with the house.
  • Overpriced homes are often used as “tools” to demonstrate to buyers what excellent values the other homes on the market are.
  • Be better than the competition. Position your home so that it is the best house in its price range. By doing so, you will eliminate comparisons and destroy the competition.
  • The condition of a house is a primary issue in determining its value. What really concerns buyers is NOT that they might be paying too much for a home, but rather, that the home might require expensive repairs and become a “bottomless money pit”.

 

© Copyright Bill Boeckelman 2002

 

Like or Share
Loading likes...

Address Search

Rivertown Real Estate Market Info

  • ALL HOMES FOR SALE In The Rivertowns
  • MARKET REPORTS For The Rivertowns
  • MARKET OVERVIEW For The Rivertowns
  • HOMES SOLD In The Rivertowns
  • INSTANT Home Value Estimate
  • FREE - 129 Quick Tips For An Irresistible Home
  • FREE - Professional Home Staging Consultation
  • ARCHIVES - Annual Home Sales Reports
  • INSTANT ANSWER To THE BIG QUESTION
  • SEARCH Homes For Sale Anywhere
  • CREATE A Custom Market Report
  • CREATE A Custom Sales Report
  • MAP Of All Cities Towns & Villages In Westchester

The Rivertown Communities

  • Ardsley, NY
  • Dobbs Ferry, NY
  • Edgemont, NY
  • Hastings On Hudson, NY
  • Irvington, NY
  • Sleepy Hollow, NY
  • Tarrytown, NY
  • Town of Greenburgh, NY
  • The Historic Rivertowns
  • Points Of Interest
  • About Our Schools

HOW TO UNIVERSITIES

  • HOME BUYER University
  • HOME SELLER University
  • HOMEOWNER University
  • HOME REMODELING Library

  • Home
  • Advanced Search
  • Seller University
  • Buyer University
  • About Bill
  • Featured Properties
  • Contact Bill

Coldwell Banker North Star LogoWilliam Boeckelman, Associate Broker
Licensed In NY & CT 
Coldwell Banker Realty

6 Cedar Street, Dobbs Ferry, NY 10522
Call or text: (914) 564-8442

© All Rights Reserved

The Rivertown Communities

  • Ardsley, NY
  • Dobbs Ferry, NY
  • Edgemont, NY
  • Hastings On Hudson, NY
  • Irvington, NY
  • Sleepy Hollow, NY
  • Tarrytown, NY
  • Town of Greenburgh, NY
  • The Historic Rivertowns
  • Rivertowns Points of Interest
IDX Real Estate Websites by
• Accessibility