Individual Property
Websites

An individual property website (also know as a single property website) is a comprehensive & customized electronic marketing brochure.

Just being on-line isn't enough anymore. An individual property website is a special marketing tool designed to differentiate your home from the millions of other properties that are posted for sale on thousands of realty websites.

The Benefits Of An Individual Property Website (IPW)

• An IPW Is Easy To Locate
  An IPW (individual property website) is a convenient "one click, one step location" for home buyers to access comprehensive information exclusively about your home. The web address (URL) is typically an easy to remember URL (your street address followed by "dot com").
• The Web Address (the URL) For The Individual Property Website Is Included In ALL Marketing Materials
  The individual property website's URL is included in all printed marketing literature, all print advertising and all on-line postings. This amplifies the marketing's effectiveness and eliminates the need for buyers to click through dozens of queries in order to find additional information about your home.
• The Entire Focus Of The IPW Is YOUR HOME
  There are no links posted on an IPW designed to re-direct you to other listings, or other products, being offered by the website host.
• An IPW Enables Us To Define The "Entire Product".
  The product that you are offering is: 1) your home, 2) in a specific community, 3) in a specific neighborhood, 4) in a specific school district 5) in proximity to specific amenities and, 6) within a specific commuting distance to NYC.
  
  An individual property website provides comprehensive information for home buyers about each of these additional, value-adding features associated with your home (community, neighborhood, schools, parks, etc.) … without the prospective buyer having to leave the website featuring your home.
• An IPW Allows You To Post Unabridged & Unlimited Descriptive Copy
  Comprehensive, descriptive copy can be posted without the need to eliminate important adjectives or utilize “Realtor abbreviations”.
• An IPW Allows You To Post Up To 100 LARGE Photographs
  In contrast, Realtor.com permits only limited number of "thumbnail size" photographs for each property. In addition, an IPW is capable of utilizing audio, video and virtual tour displays descriptions of your home.
• An IPW Enables You To Display "Large Format" Floor Plans & Maps
  Floor plans, surveys, local street maps, trail maps, train schedules, etc. can all be displayed in “easy to read sizes” on an IPW.
• The IPW URL (website address) Is A Convenient Link To Include In E-Mails To Home Buyers
  An IPW provides you with a convenient link that can be e-mailed to people who ask for information about the property.
• An IPW Enables Inquiries About Your Home To Go Directly To Your Listing Agent
  Your listing agent is the person most knowledgeable about your home so it is in a home seller’s best interests to have inquiries about the home directed to this “most knowledgeable person”.